This web application required social networking integration, clean and intuitive UX and approachable design. Because of the many technical and creative challenges that arose due to Facebook’s limitations with regards to anonymous messaging, I needed to structure the application / web-app to function within Facebook’s Terms and Conditions. This required the creation of clear user-flows, information architecture guidelines and data-handling documentation. Through the alpha launch, I performed usability testing and analytic reporting which provided additional design insights for the final launch. An abridged set of documentation (including wireframes, flow and heatmap) is available for download here.

For more samples of UX design, please contact me via email.

A new social QR tool I helped develop from the ground up as CMO of Synapse Research Systems. Apart from aiding in the conceptualization of the product, I also handled all branding, art direction and UX for the website and social component.

UX documentation available upon request.

A Farmville-style Facebook game that encourages users to grow their city while also focusing on giving back to the community. This game was conceived out of State Farm’s slogan, “Like a Good Neighbor…” The game also features Real Advice from celebrity leaders to help inspire entrepreneurship and philanthropy.

UX documentation available upon request.

Zinio, the premier digital magazine delivery company, wanted to give Facebook users a “magazine experience” online. We designed a game that allowed users to create fictitious paparazzi celebrity shots by giving them an interface to merge tabloid photos with their friends’ Facebook profile photos. The game is multi-level, so users could unlock new camera filters and effects over time. Paparazzi! was developed to be extremely viral through automatic posting to user walls and Groupon-style social shopping discounts when users shared the app with friends.

Steve Madden wanted to inject their brand with rock-n-roll style, so we created a complete music initiative including exclusive content with rising artists like Lady Gaga, Jazmine Sullivan, K’naan and Katy Perry. The initiative featured live Facebook-streaming monthly in-store performances and a website to archive all of the media.

After creating a music initiative for the Steve Madden brand, we needed to also develop an interactive delivery system for the new content to Facebook users. This application featured a radio “dial” that let users tune-in to all of exclusive video we were creating every month for the brand. Users were encouraged to install the application through product giveaways and VIP access to in-store artist performances.

The Rock-In Closet Facebook application was designed to give Steve Madden Facebook fans a viral game that allowed them to discover and collect new Steve Madden styles, virtually. The game featured real discounts on Steve Madden shoes and also incorporated the exclusive content we were creating every month into the gaming experience.

UX documentation available upon request.

We created the Renaissance of Cool Sweepstakes to bring the Renaissance experience to a new demographic – Maxwell fans. Over 10,000 Facebook users got involved over 2 weeks and the winners were flown to NYC for a 2-night stay at the Renaissance Times Square hotel where they were given VIP treatment at the June 13th Maxwell concert at Madison Square Garden.

The Mood, a pop rock outfit from NYC, needed photos for an upcoming record release, so we setup some dramatic lighting in a tiny loft in midtown and dusted off the wide-angle lens.

Our initial research showed that JL Audio consumers were extremely dedicated to the brand and had posted hundreds of user-generated videos and images featuring JL Audio products all across the web. It was clear that JL Audio could embrace this culture by featuring users in a Facebook application and giving them a place to talk shop and share content while interacting with the brand. This concept led to the Power To The People branding for JL Audio in social media.

UX documentation available upon request.